I’m beginning to see a common thread between much of the language used in popular culture about relationships between men and women. There seems to be a great deal of game playing going on. For every tip about “game” written on Red Pill/manosphere forums, there might be double the amount of language made available for women in popular music, self-help books and other sources. One book stands out as the pinnacle dating bible for women: “The Rules: Time-tested Secrets for Capturing the Heart of Mr. Right,” by Ellen Fein and Sherrie Schneider,” was published more than 20 years ago. Full of manipulative dating tips, such as wait for him to call and pretend to be busy, the book continues to be read widely in spite of its very obvious flaws. Why is game playing so popular among dating gurus?